As more businesses are coming online to offer services to a large set of audiences, SEO Resellers are also popping out to help these companies get more sales. With so many options available, many people mistakenly choose a bad SEO reseller that ultimately hurts their brand.
As most of the business owners are not aware of the pivot for picking the right agency, they end up either paying too much money, or they get zero results. Whether you are currently using SEO services or planning to hire one, these points will help you check if the agency is genuine or bad,
Their claims for results
To identify if an SEO reseller is good or bad, the first step to do pay focus on their claims that they are making to their customers. A professional SEO reseller will never claim that they can optimize your site’s first Google position without knowing anything about your business.
A good SEO agency will give you a practical scenario considering the competition, industry, business age, and many other factors. Once the agency analyzes your business and requirement, only after that, they will make any claim. It is helpful because SEO is very dynamic and one update from the search engines can affect the SEO efforts of several months or even years.
Payment terms
However, every company has its own payment terms and it shouldn’t be an issue but, they should be flexible. Many bad SEO Resellers should tell you that there is a lock-in period of for say 6 months or 1 year and you need to pay the entire amount upfront.
If you are not comfortable with these terms, you should never hire them. If an SEO agency is offering you flexible ways of making payments based on your requirements and convenience, it’s a good sign of a company. Before you make it, it’s important to check their customer ratings on other review third-party websites. It’s because you will find the most honest reviews on third-party independent sites.
Reporting and education
If an SEO Reseller is not sharing the timely progress report and you have no idea about how the work is going. Or if you don’t know what the status of your target keywords is, then it’s time to switch. A professional agency will never do things like this and they will always share the progress reports on time.
On the other hand, if your SEO agency has not been able to explain why the rankings have dropped significantly, and is just giving you the reason for algorithm change, it’s time to switch. This is because there are several reasons why the rankings have gone down.
A professional SEO Reseller will be sharing all the required details about the recent ranking drop and they will inform you that on priority. They will explain why this happened and also share with you the plan to recover it. This is the sign of a good agency that is ready to share whatever details you need for them. And, even if some mistake has been made, they will accept and let you know.
Check their website’s rankings
The best way to find if a particular SEO reseller is experienced or a newbie is to check the ranking and authority of their site. If they are not ranking for relevant terms then they also can’t rank yours, very straightforward calculation.
On the other hand, you will come across several good websites that are ranking on various competitive terms and some will be ranking in the first position. You can use any free website analysis tool to check the SEO performance of their site.
Previous work samples
This is also an important pivot that can tell you if your SEO reseller is a professional or a bad one. If your agency has denied showcasing any previous work, then there is some problem. It is because no professional agency never denies showing you their previous work after which you can make better decisions.
However, some projects are in NDA contracts with clients, but not all, so they must be able to showcase at least one or two samples of their previous work. Based on samples regarding your niche, you can trust that SEO agency if you haven’t hired them yet.
These were some important pointers that can help you identify bad SEO resellers and good SEO resellers so that you can pick wisely. Always shortlist two to three agencies so that you can run a quick comparison before finalizing one.
On the other hand, if you have figured out that you are not in the hands of a good SEO reseller, you can always switch and avoid getting burned even more. Pick your SEO reseller carefully as they can make or break your startup or company’s reputation. You can also take the help of your peer in getting good recommendations for an SEO company.