A website’s usefulness declines rapidly after its initial success: your company grows, technologies improve, and users’ gadgets become more potent over the course of just five years. The site needs to conform to current patterns if it is to continue to attract users and keep their confidence. Redesigning this is essential. But how to redesign an existing website?
There are six phases to a website’s or app’s life cycle: an idea, projection, development, provision, support and termination of use. At this point, the site has reached its ultimate “shelf life.” The site’s or app’s lifespan can be improved with a professional makeover. This process has “pitfalls.” Consider the following ramifications of the UI’s high price tag.
First and foremost, people oppose change. People become more alert to changes to apps they use often. When a feature’s access changes, users get irritated. Microaggressions ensue. If the changes are extreme, he may quit using your service.
Viewing your peers’ Snapchat tales is an example of a poorly redesigned feature. Designers chose to drastically alter the standard functionality by merging friends’ stories and conversations into one section and separating promoted stories into a third.
Users disliked the new layout, lowering the program’s average rating from 3.1 to 2.4 in a week. Ad views and revenue fell 36%. Snapchat rolled back pals’ tales six months later.
Therefore, it’s worthwhile to add tiny local clues if you still want to make worldwide changes to the site/application. They’ll get you up to speed on the recent shifts in thinking.
Now, we’ll examine things to avoid when creating a brand identity. But before we get started, it’s worth pointing out that by hiring a trusted company like Lounge Lizard for a website redesign service, you can have peace of mind and have fun while making the most of your website.
Top website design mistakes to avoid
- It’s possible that the site’s search engine rankings will drop.
You should be very cautious with your important page addresses and put up links if your makeover includes altering the URLs that brought you the majority of your traffic. When properly configured, SEO won’t be affected. Experts in website redesign company know how to revamp websites without causing them to drop in the search rankings.
- There are more flaws in newly released products than in older ones.
Specifically, this relates to the technological aspects of the undertaking. When a website or program takes longer than three seconds to open, it can be disastrous for businesses.
Developers and designers often overburden the platform by trying to include every possible feature. Over time, bugs that were possibly overlooked during development begin to surface, and the system’s performance gradually degrades. Consequently, we fail to reach an entire demographic.
After thinking about whether should I redesign my website, the first thing you should do is perform extensive testing to ensure there are no bugs introduced by the change. It is recommended to use a subset of people who have been set aside for the testing process. Or you could release a test edition and see how people respond to it.
- Not keeping up with the times
If you ignore design trends, your website or app redesign could fail. Your style may be outdated, so you may lose all users.
Consider the smartphone’s OS (iOS or Android) and how popular apps and webpages are before altering the app’s visual style.
Making your update as user-friendly as high-conversion platforms will get you a “plus.” It’s essential to take influence from others, but the aim should be to make something unique.
- Not reaching the intended demographic
Before making any major changes, study your target group and what they like. Give her what she loves.
Color enhances websites and apps. The color scheme should reflect the brand’s values and look good. It must also attract viewers. Thus, when changing key hues, consider user behavior. Our piece “Psychological Principles in Design” elaborates.
- There are practical issues.
Designers and coders can overdo intrigue. Such a design would cause many issues or prevent the gadget from booting.
Mamamia’s pizza oven exemplifies this. After a bad system ruined a great idea, site traffic dropped. Thus, vetting and fixing errors took a lot of time and resources.
Skype’s redesign had similar issues. The revamped user UI and technology base made Skype less secure and difficult to use.
- Wasted rework
Changing a website’s color design, icon styles, and logos can freshen its look. This approach hurts the company’s bottom line because resources were allotted despite falling site traffic.
If you’re reworking a website or app, consider ways to improve the UI and key features of UX.
Redesigning has benefits, but the risks remain. Avoid these common mistakes to avoid and increase traffic and conversions by hiring a talented designer.